Case Studies
A customer case study is a 1-2 page "happy customer" narrative. Great to use on your website, at trade shows, and as a brochure.
A customer case study is a 1-2 page "happy customer" narrative. Great to use on your website, at trade shows, and as a brochure.
White papers are used to explain and expand on complex or expensive products or services you offer. It is fact driven and is not based on the customer experience.
Typically you see special articles are offered as free item for download on websites. They provide useful information for current and future customers.