Case Studies

A customer case study is a 1-2 page "happy customer" narrative. Great to use on your website, at trade shows, and as a brochure.

White Papers

White papers are used to explain and expand on complex or expensive products or services you offer. It is fact driven and is not based on the customer experience.


Typically you see special articles are offered as free item for download on websites. They provide useful information for current and future customers.

Freelance Health Writer Chris Hayward
  • Translating well-researched science into accessible terms
  • Weaving your data into original content your current and future customers understand and can use
  • Reveal the science behind holistic wellness practices in real world language